Real Green’s Blog
Lawn Care Industry
Pest Control Industry
Recent Marketing Services Blog Post
So you’re starting your own lawn care business. You have the trucks, the equipment and the staff. Now, you need the most important part: The customers. It’s time to start marketing your new lawn care business. It’s not as complicated or as difficult as you might think, especially when you have the right tools in place to take care of time-consuming marketing and business
tasks for you.
Even in today’s mostly-digital media landscape, direct mail remains one of the most effective – and cost-effective – ways to reach potential customers. This is especially true when it’s a data-driven, personalized campaign designed to reach households who are the most likely to connect with your business. With our Top Ten Targets mailing list service, we will pinpoint the prospects you need to reach.
Your business might slow down during winter, but your marketing shouldn’t! During the slower season, it’s important to keep communication flowing –with existing, new and prospective customers. Your off-season is the ideal time to focus on marketing efforts that will keep your business top-of-mind. It’s crucial to create a regular cadence of emails, social media posts and other marketing messages to make sure you don’t “go dark” for the season.
When it comes to effectively promoting your business, it’s crucial that all of your marketing materials have a strong, consistent look and feel. That’s what makes you memorable. And when it comes to printed marketing materials, lawn signs are one of the most effective – and cost-effective – ways of making sure your brand stands out from the crowd.
Every second counts: Following up within five minutes makes it nine times more likely that you’ll convert an online lead into a customer. Prospect Smart™ uses cutting-edge technology to capture, nurture and convert leads. It follows every lead from the first touchpoint all the way through the customer journey, deploying advanced data and analytics to help you close every sale.
Now more than ever, keeping in touch and maintaining continuity with your clients is crucial – and so is making sure our families, our customers and our communities stay safe and healthy. With social distancing and other protective measures in place, providing great customer service right now means connecting with your customers in different ways.
In the wake of COVID-19 and social distancing, people are relying heavily on social media to communicate and gather information. While social media channels should always be a key part of your communications portfolio, now more than ever, your social media presence has the potential to truly help your business thrive.
Direct Mail is having a bit of a renaissance. In a world where we’re bombarded with digital messages all day, receiving an actual, physical piece of mail makes an immediate impact. Targeted direct mail can be extremely effective for attracting new customers, especially as part of a multi-channel approach.
Branding, done right, has the power to unite and promote a business. For instance, our team and customers know the Real Green Systems branded polos. There’s even a healthy competition on who can find the brightest Real Green shirt. They range from florescent pinks and greens to dayglow blue and some unclassified form of yellow, and are often a topic of conversation in meetings or just passing one another in the hallways.
Leads are essential to sustain and grow your business. Now, Customer Assistant Websites (CAW) retain information potential customers enter into CAW, even if they abandon the site (bailout) without completing their initial order. These records are identified in the system as ‘Not a Customer Pathway’ and previously left you with no way to follow up on the abandoned sales because CAW did not retain the entered information.