Real Green’s Blog
Lawn Care Industry
Pest Control Industry
How A Lawn Care and Pest Control Company Grew Their Business Using Real Green’s Automated Marketing Assistant® and Customer Assistant® Websites
Not long after launching Tuff Turf, owner Jim Zylstra started using Real Green Systems software to help manage his new lawn care and pest control business. More than 26 years later, the company has grown to serve 4,500 customers across the state of Michigan.
Grass Master is a family-owned, full-service lawn and landscape company founded in 1981. They primarily service residential properties in northeast Ohio, covering nine counties including the Canton, Akron and Cleveland areas. Grass Master has approximately 15,000 customers along 26 routes. They have been a Real Green Systems customer for 24 years.
Even in the midst of a global pandemic and financial market uncertainty, the lawn care industry is growing. As of 2021, there are more than half a million landscaping services businesses in the U.S. This is an increase of 1.6 percent over last year, which is remarkable in today’s economic environment. Very few industries are experiencing any type of positive growth right now, save online-focused ones.
Getting paid promptly is essential for any business – especially lawn care. Not only do you need to get paid promptly, but you also need to be able to streamline your operations to take on more customers and work efficiently and effectively. Keeping on top of invoicing and payments is crucial because it boosts your cash flow and profits. But it’s also time-consuming and can be hard to manage on your own.
Keeping track of projects on the go is a significant challenge for business owners — and tracking using old-school, paper-based, manual-input systems only makes everything harder. Using spreadsheets, whiteboards, or paper to track jobs makes it far too easy to lose important information.
Texting has taken over as many people’s preferred form of communication…for both personal and business. Just think about it: When’s the last time you actually made a phone call? There’s a reason texting has taken over. It’s easier. It’s frictionless. It’s way less invasive. And it reaches the person you want to reach, right away.
Field service technicians are the backbone of the service industry. They keep our homes and businesses running the way we need them to and looking the way we want them to. Retaining good service technicians is extremely important for seamless and uninterrupted business operations, and knowing how to keep your technicians happy is good for your business.
Acquiring new customers without spending a ton of money is essential to growing your lawn care business. But how can you add to your customer roster in a cost-effective way? Through referrals. Referral business is a powerful way to help your business grow — without costing you a cent.