Customers Are Going Digital. Is Your Lawn Care Business Ready?
It’s a digital world. Your customers shop on their phones, order pizzas via text message, watch movies on their tablets, and automate their homes with voice assistants like Alexa. With a business like lawn care, can you keep up with your customers in this high-tech landscape? The quick answer: With the right solutions, you can.
How Are Things Changing in the Lawn Care Industry?
Like every industry, lawn care has to grow and change to meet its customers where they are. While some things will always remain the same – actually caring for lawns is pretty analog, hands-on stuff – the days of scheduling-by-phone, paper invoicing and checks in the mail are fading away.
Your customers want paperless invoicing. They want 24/7 account access. They want to be able to ask questions, schedule services and set up payments on their own time, without having to dial the phone (sometimes without having to deal with another person at all!). And they want do business with a company that makes it easy for them while providing the services they’re looking for. To connect with those customers, it’s essential that your business has a strong online presence and effective digital marketing.
How Can I Improve My Lawn Care Business’s Digital Presence?
To truly thrive, your lawn care business needs to be online. You need an easy-to-navigate website that provides customers and potentials with all of the information they want to know about your business. You need to make sure that customers and potentials can find you when they’re searching online for services like yours. Finally, you need to be able to reach the right customers in the right places, so they’ll look to you when it’s time to schedule lawn care.
Lawn Care Website
Your website is the calling card for your lawn care business. For many customers, it will be their first experience with you – and you want them to stick around. Your lawn care website needs to look professional, be easy to read on any device, and have all the information visitors need to sign up for your services. You want your existing customers to be able to pay their bills, ask questions and manage their accounts on your site.
Lawn Care SEO
It doesn’t matter that you’re on the web if nobody can find you. That’s where Search Engine Optimization (SEO) comes in. SEO helps increase traffic to your site by improving your search engine results through the use of certain key words and phrases. The right content will include the right keywords, so that when people search for, say “lawn care business near me,” your page will turn up at or near the top of the search results. When your website is SEO-friendly, you’ll get more visitors.
Lawn Care Lead Generation Strategy
Finally, you need traffic to generate leads and drum up sales! There are many ways to help generate solid leads for your lawn care business, including:
Digital ads – Strategically placed ads with a strong call to action
Local listings – Ensure your company shows up in local searches by people looking for companies near them
Form fill outs – Get potential customers to share their contact information with you
Landing pages – Unique landing pages for your ad campaigns shorten the sales funnel, increase conversion rates and encourage customers to share information
Paid Search – Paid ads that display in online searches or social networks and drive traffic to your website
Stay Competitive with CRM, Logistics and Automation Software
All of this might seem complicated and labor-intensive. But the right software solution can help your lawn care business thrive in the digital world!
Real Green Systems Service Assistant 5 is more than just a Customer Relationship Management (CRM) software. It can help you with scheduling, routing, billing and payments, marketing and so much more. Service Assistant 5 automates day-to-day tasks, helping you save time and money. Available on any device at any time, SA5 makes it possible for you to run your business from anywhere. It was designed by lawn care professionals for lawn care professionals – it’s designed to work the way your business does.
Your business also needs a strong marketing plan to elevate your brand in the digital space. It’s essential to get your message to the marketplace with a digital marketing plan designed to target and attract the right customers. Real Green Systems is your one-stop-shop for everything you need to go digital.
It’s Time to Join the Digital World
Your company needs a digital presence to grow – and you need the right partner to make it happen. With Real Green Systems working for you, you will be able to effectively market and thrive in today’s digital world. Schedule a free demo today to see how our team will work with you to create an effective, common-sense digital marketing plan!