Eight Ways to Grow Your
Lawn Care Business in 2021
Set your lawn care business up for success this year
Every year is a competitive one for the lawn care industry, and 2021 will be no different. With new technologies, processes and products emerging all the time, lawn care businesses have a lot to keep up with. The good news is that even with constant changes in the field service business world, there are many ways to plan for progress. Read on for surefire ways to set your business up for success in the year ahead.
1. Develop an Annual Sales and Marketing Plan.
When it comes to marketing your business, planning ahead is crucial. A sales and marketing plan helps you identify and target the right customers, set and achieve specific goals for sales and growth, create more effective, long-term marketing strategies, and provides a deeper understanding for past marketing decisions and outcomes. A good plan will also provide a roadmap for your whole organization, outlining where you want to be and how to get there.
2. Train Your Technicians.
A new year means new customers, new equipment, new ideas, and probably a few new employees, too. Properly training everyone on everything from company policies and procedures to how to use your project management software, at the beginning of the year will eliminate headaches later on in the season. A business management program like Service Assistant 5 will help your in-office staff and your field technicians be far more efficient – especially when they’re fully trained on how to use it.
3. Streamline Your Payment Processing System.
This one is simple. You want to make it as easy as possible for your customers to pay you. The world is going digital – and that includes your customers. They want easy, seamless, safe and secure online payment options, and they expect you to provide one. Get on board with a payment processing solution that makes it painless for them and watch late payments disappear.
4. Get Mobile.
The right mobile app will put your entire business at your fingertips, from wherever you happen to be. Mobile Live is the ideal solution, giving you quick communication with your entire staff: Instantly see the location of every tech. Take advantage of live dispatching and vehicle tracking. Make service and marketing decisions based on information techs can input while still on-site. Accept safe, PCI-compliant payments. And that just scratches the surface of how Mobile Live will make your entire business easier to run.
5. Automate Your Way to Efficiency.
Automating as many business functions as possible will free up more time for you do grow your business. Use Automated Marketing Assistant to send effective communications to customers based on pre-set triggers. Deploy Lawnbot for instant sales right from your website – 24/7/365. Enable your customers to manage their own accounts through a Customer Assistant Website and sign up for auto-pay through Real Green Payment Processing. Take advantage of the latest technology and your lawn care business will practically run itself!
6. Customers Expect Transparency.
In 2021, your customers expect more from you. They want to hear more about your company, about your services and about what you can do for them; they want to hear about their job progress; they want quick, accurate estimates – right away. They’re looking for more, and more effective, communication across many different channels. Real Green Systems makes it easy to quickly connect with your customers through a wide range of methods.
7. Invest in a Lawn Care-Specific Job Management Software.
If you’ve been shackled to job management software that wasn’t designed to work specifically for the lawn care industry, it’s time to free yourself. There are plenty of options out there that offer a one-size-fits-all approach, applying the same basic, generic mold to every service business. But an HVAC or roofing business has different needs from your lawn care business, and you need software that was designed to work the way you do. Because Real Green Systems started as a lawn care company, we get it. Our software was designed to solve lawn care and green industry-specific challenges.
8. Embrace Change.
There’s no doubt that 2020 was a year of major, unexpected change. Expect that trend to continue in 2021. You need to stay on top of tech trends to stay competitive. When you partner with Real Green Systems, you’ll have access to the latest innovations designed specifically for your business. Service Assistant 5 updates automatically with each new improvement or added functionality, and Real Green software integrates seamlessly with an entire suite of solutions and partner products that will make it easy for your business to adapt to whatever changes come your way.
For more information about how Real Green Systems can help your business succeed in 2021, schedule a free demo today!