Grow Your Lawn Care Business
through Automation

Running a small business is no walk in the park. When that small business is a lawn care company, you have a whole separate set of obstacles on top of standard business operations. You have to think about how to retain and train employees, maximize the efficiency of your routes, provide accurate quotes in a timely manner, and the list goes on and on… So how can you possibly grow your business when you’re so focused on the day-to-day activities? The solution starts with automation.

Don’t take this suggestion the wrong way – you will still be very much involved in the business. But rather than spending your time measuring square footage to calculate how much you need to charge to profit on your next job, you can instead focus on saturating your target market or expanding into new territories. How? There are plenty of lawn care software solutions on the market to improve your efficiency, you just have to find the one that best integrates with your business. In this blog, we will explore a few things you can look for when choosing a lawn care software provider.

Think about the Top Three Areas

Think about the top three areas of your business in which you spend the majority of your time. How do you spend the bulk of your time? How do your employees spend the majority of their time? Most lawn care companies we work with spend a large chunk of their time on scheduling and invoicing. Whether it’s a customer service representative coordinating in between the customer and the technician, the owner calculating the fastest routes for his technicians’ jobs the following day, or the office manager sending out invoices and bills for the month – there’s a lot of time spent on operations. The good news is that once you know where your time is being spent, you can find the solution that’s right for improving the profitability of your business.

Lawn Care Software for Everything

Find a lawn care software solution that gives you everything you need and nothing you don’t. Most small businesses can greatly benefit from some type of customer relationship management (CRM) software system. In the lawn care business, this allows you to schedule jobs, set reminders, generate invoices, and even reference small details like what time of day the customer prefers to be contacted or what the weather was like during the previous service appointment. From a base CRM system, you can then select add-ons (either from the same mobile application: some sort of mobile component that helps you track technicians out in the field or update them on new jobs or cancels. This saves everyone time, money, and headache!

Bumps Happen

Like your company, software providers aren’t perfect. You’re going to hit some bumps in the road and probably encounter a few errors. The important thing is that their support team is willing and able to help solve the problem in a timely manner. So before you purchase, find out:

  • The point here is that you want a lawn care software solution that is going to work to help you accomplish your business goals. That solution should be customized so you are getting help with everything you need without paying extra for non-essential features.
  • Whether or not they have 24-hour support or a live chat feature where you can talk to someone who is local.
  • Once you have the answer to these questions and have run through your pro/con list of all of your options, you’ll be on your way to running a more efficient, more profitable company!

Want to learn more about how Real Green can grow your business?