How Can You Use Technology to

Grow a Lawn Care Business?

No matter how “analog” your work might be, using the right technology is part of the cost of doing business today. And lawn care is no exception. Using the right tech is as essential to your business as having the right tools. When you put technology best practices in place, you’ll see your business thrive.

Streamline Operations

One of the ways technology can help you grow is by streamlining your lawn care business’s day-to-day operations. Because there are so many moving parts to what you do – everything from marketing to scheduling to maintenance to billing and beyond – streamlining each of these processes and making sure they all work together will help you save significant time, money and labor. It’s crucial to start with a solid foundation: Using software that will help you with every aspect of your business and grow right along with you.

Payment Processing

Managing billing, accounts receivable and payment processing is one of the most challenging parts of running your own business. It’s also one of the most important. Your clients want paperless billing and multiple payment options – it’s simply good business to provide those solutions. The easier you make it for them to pay you, the faster the cash will come in. Plus, an all-in-one online payment processing solution helps keep your invoices, accounts receivable and payments in order, whether you’re managing one-time payments, auto-pay agreements or installment plans—all without messy piles of paperwork or trips to the bank.

Instant Estimates

Estimating is one area where you can use technology very much to your advantage. When your customers ask for an estimate, every minute counts: The faster you can get back to them, the more likely you will close the sale. With the right interactive digital estimating tool, like Real Green’s Measurement Assistant, you can create and send accurate estimates in minutes without having to leave your home or office – at any time of day, in any weather.

Go Mobile

If your team has ever struggled with miscommunication while out in the field, utilizing a mobile app for your business is an excellent solution. Making sure your entire team is plugged into the same system enables you to communicate instantly with them while also giving them access to essential information – customer data, schedules, routes and communication tools that will help your business run smoothly all day, every day.

Using Technology for a Better Customer Experience

You already know this but, great customer service is an absolute must for any growing business. It doesn’t matter how smoothly your back-office operations are running if your customers aren’t happy or if they’re frustrated by old-school marketing and payment options. If your customer-facing tech isn’t up-to-date, chances are you’re missing out on business. These tools are absolute game-changers:

Efficient Routing Systems

As your customer list grows, so will your team and your routes. Getting everyone where they need to be, when they need to be there, in the most efficient way possible will help you save time, money, fuel and vehicle wear and tear. Route planning software is one way to transform a task that used to take hours into an automated, one-click process you barely have to think about. A good route planning program will not only design the best routes in real time, but will provide all of your techs with detailed lists and directions while enabling you to make changes at a moments’ notice when there are cancellations, additions or other unforeseen challenges.

A Solid Website

Your clients will be looking for you online. They want to learn more about your business, schedule services, ask questions and pay their bills. Even the smallest lawn care businesses should have a basic site with company and contact information. Ideally, your website will be content-rich to draw in potential clients and establish your business as an industry leader. Real Green’s Customer Assistant Website gives you a sleek, user-friendly site tailored specifically to your business. With a CAW, your office is always open – a win-win for you and your customers.

Lean into AI

AI-assisted chatbots aren’t just for mega-corporations! Putting a chatbot on your website is a hassle-free way to win over new clients by quickly determining their needs and providing the solutions they’re looking for. Something like Lawnbot, designed especially for the lawn care and landscaping industries, guides visitors through the quote and sales process with a brief text-based chat, asking them questions about their property and what they’re looking for, providing them with accurate estimates, customized program recommendations and fast, seamless checkout. It’s fully branded to your company, using your logo, photos, and service categories. Customers don’t see “Lawnbot,” they see your business.

Referral Programs

Your happy customers are your best cheerleaders – that’s one thing that hasn’t changed through the years. But you can use technology to encourage more referrals and word-of-mouth recommendations. An automated referral tool can help your business generate more reliable leads that will turn into lucrative sales. By actively pursuing referrals, your lawn business is sure to attract more new customers each month, see significant growth, and develop a stellar reputation in your community and beyond.

Automate your Marketing

Effective marketing should be a priority for your business – but not only does it take certain skills to accomplish, it also takes a lot of time. With the right technology, you won’t have to spend hour after hour developing strategies and creating content. Automated marketing systems can handle all the heavy lifting for you, sending out effective email blasts and customized, targeted customer communications.

How can Real Green help?

Real Green’s lawn care software has been the green industry’s leading solution for almost 40 years. We understand what it takes to run and grow a green industry business because that’s where we started back in 1984. Our software and services have been designed specifically for companies like yours, providing the tools and functionality you need to run efficiently and grow effortlessly – that’s how we’ve helped grow more millionaires in the green industry than any other software. To learn more about how you will benefit from Real Green’s technology solutions, schedule a free demo today by visiting us here or calling 888-345-2154.

Schedule a free demo today to see how Real Green
can help you grow your pest control business!