As a landscaping company owner, finding new customers can be challenging. But it’s not impossible. You can reach more potential customers and increase your business with the right landscaping marketing strategies. Here are 15 tips for getting more landscaping customers.
Our List of How To Get Landscaping Customers
If you’re wondering how to get landscaping customers, you need to make sure that your business is visible and that potential customers know about your services. There are a few different landscaping marketing tips to promote your business and get more customers.
1. Create and Distribute Landscaping Flyers
One of the best ways to get more customers for landscaping companies is by printing and distributing flyers. This form of marketing can be very effective, especially if you take the time to design an eye-catching flyer that includes all the potential information customers would need to know about your business.
Some tips for creating an effective landscaping flyer include:
- Make sure the flyer is visually appealing.
- Include all the essential information about your business, such as your name, contact information, and services offered.
- Be clear about what you are offering.
2. Network With Other Home Professionals
If you’re serious about marketing your landscaping business, networking with other home professionals is a great way to get more customers. Here are some tips on how to go about it:
- Get involved with local groups and organizations that cater to homeowners. This could be anything from the Chamber of Commerce to the neighborhood watch group. By getting involved, you’ll get your name out there and gain valuable insights into the needs and concerns of homeowners in your area.
- Develop relationships with other home professionals who complement your services. For example, if you offer landscaping services, develop relationships with local tree service companies, nurseries, and garden centers. This way, you can refer businesses to each other and create a network of professionals homeowners can trust.
3. Send Direct Mail
Direct mail can be a great way to get noticed when you’re looking for new customers. It’s a chance to show off your work and give potential customers a taste of what you can do for them. But how do you make sure your direct mail stands out from the rest? And how can you make sure it reaches the right people?
Here are some tips on how to get the most out of your direct mail campaigns:
- Keep it personal: Direct mail is an excellent opportunity to connect with potential customers personally. Write a letter that speaks to them directly and includes information about your services that are relevant to their needs.
- Make it visual: People are more likely to remember something if they can see it. So, include images of your work in your direct mail piece. If you have a portfolio, this is the time to show it off!
Be creative: With direct mail, you have an opportunity to be more creative than with other marketing materials. Get people’s attention with eye-catching design and use humor or storytelling to engage them.
4. Buy Print Ads
A popular way to get more customers is to buy print ads. By targeting specific publications that your ideal customers are likely to read, you can reach a large number of potential customers with your advertising message.
When selecting publications for your advertising campaign, it’s important to choose well-respected ones and have a high readership among your target audience. Outdoor magazines, home improvement publications, and local newspapers are all good choices for reaching homeowners who may need landscaping services.
Once you’ve selected the publications you’d like to advertise in, the next step is to create an ad that will grab attention and generate interest in your business. Be sure to include a strong call to action that encourages readers to contact you for more information or to set up a consultation.
5. Order Lawn Signs
As a business owner, you’re always looking for ways to get more customers. You may have tried various marketing strategies, but have you considered using lawn signs? Lawn signs are an excellent way to promote your landscaping business and get more customers.
Here are some tips on how to use lawn signs to get more landscaping customers:
- Use eye-catching designs: Your lawn sign should be designed to catch the attention of people driving or walking by. Use bright colors and bold fonts to make your sign stand out.
- Place them in strategic locations: Don’t just put your lawn signs anywhere. Place them in high-traffic areas where potential customers will likely see them.
Use Promotional offers: Use your lawn signs to promote special offers or discounts. This will help you get more customers interested in your landscaping business.
6. Start a Referral Program
A referral program is a great way to encourage your current customers to refer their friends and family to your business. You need to do a few things to set up a successful referral program. First, you need to offer an incentive for your customers to refer others to your business. This could be a discount on their next service, a free service, or even just a gift card. Second, you need to make it easy for them to refer others. This could be as simple as providing them with referral cards that they can hand out to their friends and family.
7. Turn Your Trucks Into Moving Advertisements
There are many benefits to using your trucks as moving billboards. For one, it is a very cost-effective way to advertise. You can also target a specific audience with your truck wraps or decals. And finally, it is a great way to get your company name and brand out there in the public eye.
If you are thinking about using your trucks as moving billboards, there are a few things you need to keep in mind. First, you need to make sure that your truck wrap or decal is designed in a way that people will notice. Second, you need to ensure that your truck wrap or decal is installed correctly. And third, you need to make sure that you maintain your truck wrap or decal to look its best.
8. Create a Website
Ranking in Google is critical for any business that wants to be found online. And, if you want to get more landscaping customers, you need to create a landscaping website. But just having a website isn’t enough. Your website needs to be well-designed, informative, and user-friendly if you want it to rank high in search engine results pages (SERPs).
Here are some tips for creating a website that will help you get more landscaping customers:
Use keyword-rich titles and descriptions
When potential customers search for landscaping services online, they use specific keywords or phrases. So, it’s important to include these keywords in your website’s titles and descriptions. This will help your website rank higher in SERPs when people search for those keywords.
Optimize your website for mobile
More and more people are using their smartphones to search for businesses online. So, it’s important to make sure your website is optimized for mobile. This means having a responsive design that looks good on all devices.
9. Support Your Community
When you support your community, they will support your business. There are many ways to get involved and show your support. You can volunteer your time or resources to local organizations, sponsor a local event, or donate to an important cause.
When you give back, you make a difference in the lives of others and create goodwill and brand awareness for your company. When people see that you care about the same things they do, they are more likely to do business with you.
10. Create Video Ads
Video advertising is one of the most effective ways to reach potential customers for your landscaping business. By creating engaging and informative video ads, you can reach a wide audience and get them interested in your business.
Here are some tips on how to create video ads that will help you get more landscaping customers:
- Keep it short and sweet. Your video ad should be no longer than 30 seconds. This is just enough time to introduce yourself and your business, showcase your work, and explain what sets you apart from the competition.
- Use engaging visuals. Make sure your video ad is visually appealing by featuring beautiful landscapes and gardens that you’ve designed and built. This will grab people’s attention and make them want to learn more about your business.
11. Leverage Online Advertising
There are many benefits to online advertising for landscaping businesses. For one, it’s relatively inexpensive. You can also target your ads specifically at people interested in landscaping services. Additionally, online advertising allows you to track your results to see which ads are working and which ones aren’t.
If you’re not sure where to start with online advertising, there are a few things you can do. First, consider creating a Google AdWords campaign. AdWords is an online advertising service that allows you to place ads on Google.com and other Google properties. You can set a budget for your campaign and only pay when someone clicks on your ad.
12. Get Online Reviews
It is important to have a good online presence to attract new customers. By having positive reviews, potential customers will see that you are an authority in your field, and they will be more likely to use your services. You can do a few things to get online reviews for your landscaping business.
One way to get online reviews is by using social media. You can post about your business on sites like Facebook and Twitter and ask your followers to leave you a review. You can also post on forums and other online communities related to landscaping. Be sure to provide a link to your business website so that people can easily find your business and leave a review.
13. Purchase a Billboard
Billboards are an excellent way to reach a large number of people with your marketing message. And, when done correctly, they can be very effective in getting new customers.
You’ll want to make sure that the billboard is located in a high-traffic area. This will help ensure that as many people as possible see your ad. You’ll also want to make sure that the billboard is well-designed and eye-catching. A good design will grab attention and make people want to learn more about your business.
14. Start an Email Newsletter
By staying in touch with your past and present customers via email, you can keep them updated on your services, new promotions, and any other important news. Plus, an email newsletter is a great way to upsell your services and increase customer loyalty. To start an email newsletter, you’ll need to gather a few key pieces of information from your potential subscribers and follow the below steps.
- Their email addresses. You can collect these by having a sign-up form on your website or by asking customers for their contact information when they purchase something from you.
- Decide on a provider
- Create a template for your newsletter
- Create content for your newsletter
- Send out your first issue of the newsletter
15. Advertise on Social Media
In addition to traditional marketing methods, consider advertising on social media. By doing so, you can reach a wider audience and target potential customers interested in your services. When creating posts about your business, use relevant keywords and hashtags. This will help potential customers find your business when they search for landscaping services on social media.
If you want to grow your landscaping business, it’s important to think about your marketing strategy. There are a number of different ways to market your business, and the options can seem overwhelming. That’s where we come in. Sign up for a free demo today to learn more about how we can help you grow your business with marketing that considers how people think. We have extensive experience helping businesses just like yours achieve success with our neuroscience-based approach to marketing. Don’t miss out – sign up now!
16. Utilize local SEO strategies
Local SEO is critical for businesses that serve specific geographic areas. It involves optimizing your online presence to attract more business from relevant local searches. Here are detailed steps to improve your landscaping business’s local SEO:
- Ensure your business is listed on Google My Business, Bing Places for Business, and other local directories. Accurately fill out all the information, including your business name, address, phone number, and services offered.
- Encourage satisfied customers to leave positive reviews on your Google My Business profile and other review sites like Yelp. Respond professionally to all reviews, thanking customers for positive feedback and addressing any concerns raised in negative reviews.
- Use local keywords throughout your website and in your content. For example, if you’re based in San Francisco, phrases like “landscaping services in San Francisco” or “San Francisco landscape designers” can help your site rank higher in local search results.
- Create location-specific pages on your website if you serve multiple areas. These pages should be optimized for SEO and provide information and services relevant to each specific location.
17. Offer a free landscape design consultation
Introducing a free consultation service can attract potential clients by giving them a taste of what you offer without any commitment. Use this opportunity to demonstrate your expertise and the potential value you can add to their property. Promote this offer through your marketing channels to ensure it reaches your target audience. After the consultation, provide a customized proposal to help convert the consultation into a paying project.
18. Collaborate with local businesses for joint promotions
Partnering with businesses that offer complementary services can be a win-win for both parties. For example, team up with local garden centers, home improvement stores, or real estate agents to offer joint promotions. Here’s how to make this approach work:
- Identify potential partners that share your target market but aren’t direct competitors. Reach out to them with a proposal for how a partnership could benefit both businesses.
- Develop joint marketing campaigns, such as bundle offers (e.g., a discount on landscaping services with every purchase from a garden center) or co-sponsored events (e.g., a home improvement seminar or garden show).
- Share each other’s marketing materials in your respective stores and on your social media channels. This can increase your reach and introduce your business to a new audience that’s already interested in home and garden improvement.
Get more landscaping leads with help from RealGree
If you want to grow your landscaping business, it’s important to think about your marketing strategy. There are a number of different ways to market your business, and the options can seem overwhelming. That’s where we come in. Sign up for a free demo today to learn more about how we can help you grow your business with marketing that considers how people think. We have extensive experience helping businesses just like yours achieve success with our neuroscience-based approach to marketing. Don’t miss out – sign up now!
FAQs
What’s the first step in attracting new landscaping customers?
The first step is to understand your target market and their needs. Once you know who you’re targeting, you can tailor your marketing strategies, such as creating engaging social media content or offering free consultations, to attract those specific customers.
How effective are lawn signs in getting new landscaping clients?
Lawn signs are highly effective as they offer visibility in the community, especially when placed in high-traffic areas. They work as constant reminders of your services to people who pass by regularly.
Can social media really help me get more landscaping customers?
Absolutely. Social media platforms are powerful tools for showcasing your work, engaging with potential customers, and sharing customer testimonials. Regularly posting before-and-after photos, gardening tips, and special offers can attract a wider audience.
Is it worth investing in a professional website for my landscaping business?
Yes, a professional website is crucial. It serves as the digital face of your business, offering potential customers a place to explore your services, view your portfolio, and contact you. A well-optimized website can also improve your visibility in search engine results, attracting more leads.
What role do online reviews play in getting new customers?
Online reviews are critical as they build trust and credibility. Prospective clients often look at reviews to gauge the quality of your work and customer service. Encouraging satisfied customers to leave positive reviews can significantly impact your ability to attract new business.
How can I use my existing customers to gain new ones?
Implementing a referral program can leverage your existing customers to bring in new ones. Offering incentives for referrals that result in new business can motivate your current clients to recommend your services to others.
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Shayla started at WorkWave in the marketing department in August 2022. As Senior Product Marketing Manager for RealGreen by WorkWave, Shayla spends her days researching the lawn and landscape industry, strategizing go-to-market efforts, and building relationships with customers to better serve and communicate.