Increase Your Lawn Care Business’ Sales with These 5 Tips
As the owner of a lawn care business, you know how to make things grow. But growing the business itself? That’s probably your biggest challenge. There’s a lot of information out there about how to get more customers and help your business thrive – figuring out what advice to follow can be a challenge. We’re here to make it easy for you by breaking it down to the top five tips for increasing sales for your lawn care business.
1. Fix the Leak in Your Sales Funnel
The sales funnel is the several-step process that your company uses to identify, connect with and convert leads into sales. Sometimes, there’s a weak area in your process that needs shoring up. For example, you might have a great sales team that brings in a ton of leads, but you stumble with the follow-through. Or you get customers even further into the process only to lose them at the last minute. Maybe your issue is finding good leads in the first place! Take some time to study your team’s progress and see if there’s an easily identifiable weak spot. Then work to strengthen it.
2. Automate Whatever You Can
So much of sales involves necessary but time-consuming tasks: Writing and sending customer communications; keeping track of and following customer data; sending out timely estimates, upsell communications and pre-pay letters; following up on billing and invoices. The more time you and your staff have to spend doing these things, the less time you have to nurture and grow your customer relationships. Consider investing in business tools designed to help you automate and streamline these and other marketing and sales activities. For example: A program that automatically sends well-crafted, effective customer communications based on specific triggers will not only save you valuable time, but will help you bring in more business.
3. Get Digital
If your business does not have an online presence, you’re missing key sales and customer engagement opportunities. And if you treat your website like an afterthought, you might as well not have one. Most customers and potential customers will look for you online, and it’s essential that your digital footprint makes it easy for them to find you. Lawn care is a competitive industry; optimizing every lead is crucial. That means making sure that your website content is written for search engine optimization. Paid search ads are yet another way to make your company more visible to potential customers online. This is one of those areas where it pays to work with experts who not only understand the lawn care business, but who excel at digital marketing.
4. Go Old School
Digital is essential in today’s marketplace, but – surprise! – so is print. Good old-fashioned direct mail is still around… because sending out lawn care advertising flyers and postcards it is still one of the most effective, and most cost-effective, ways to market your business. However, even direct mail has gotten tech-savvy these days, with hyper-targeted mailing lists designed to reach only the potential customers who are most likely to need your services and detailed, accurate analytics that show you just how effective your campaigns are. Real Green Systems can create a common sense direct mail campaign that will land in the right places, get read by the right decision makers, and create the right leads to grow your lawn care business.
5. Keep on Top of Your Reputation
Happy customers are your best advocates. Let them cheerlead for you! Make it a habit to ask customers to leave a positive review for your company on your social channels, Google, Yelp, Nextdoor, etc. People looking for lawn care providers will almost always start with an internet search, and a bounty of five-star, glowing reviews will help send new business your way. Others will rely heavily on the opinions of trusted family, friends and neighbors. Make it easy for them to refer you and watch the excellent leads pour in!
There’s no question that putting these tips into action will take a serious time commitment, which is why it’s a good idea to partner with a company who understands what you need and let them do most of the work! Real Green Systems knows the lawn care business, and they have decades of experience in helping lawn care businesses grow. Their portfolio of software and marketing services is designed to help you automate, streamline and thrive.
For more information on how to put Real Green Systems to work for you, schedule a free demo or call 800-422-7478.