Have you found yourself thinking that your company needs to improve its online brand, but there just doesn’t seem to be enough money in the budget to make it happen? Well, maybe you could do a few free online things like add a new page to your company website, add a social post, or buy one digital ad, but how much will those really make a difference? Unless your company has a consistent approach to building its brand through marketing, these little changes won’t provide the impact and results that your company desires. If your business needs an affordable option to improve its digital brand and better compete online, then contact a representative at RealGreen or visit realgreen.com/marketing-tools for more information on our marketing services.
- Redesign: Consider a website redesign if it’s more than two years old.
- Secure Code: The website code should be updated regularly for security reasons.
- Get Social: Place social proof on your site, such as testimonials, awards, Google reviews, Facebook ratings, recognition, etc.
- Call to Actions (CTAs): Effective CTAs are clear, use action phrases like “Call Now” or “Request Estimate,” and can use the first person like “I Want a Demo.”
- The Need for Speed: A website should load very quickly, within one to two seconds
See how you can improve your online presence by visiting RealGreen.com/Marketing-Tools
Shayla started at WorkWave in the marketing department in August 2022. As Senior Product Marketing Manager for RealGreen by WorkWave, Shayla spends her days researching the lawn and landscape industry, strategizing go-to-market efforts, and building relationships with customers to better serve and communicate.