If you’re a business owner in the tree care business, you know that marketing is the key to your success. Competing against more prominent tree service companies can be challenging, but with the right marketing strategies, you can generate more tree service leads to grow your business.
This article will discuss seven of the best tree service marketing ideas to help you get more customers.
Create a Social Media Presence on Facebook
One fantastic marketing strategy is to create a social media presence.
With over two billion active users on Facebook, this is an excellent platform to reach new customers. You can use Facebook to post photos and videos of your work, share informative blog posts, run ads, and much more. Ensure you are consistent with your posting and engaging with your audience to build relationships and trust.
One of the best strategies is creating a Facebook Group for your business. This is a great way to connect with potential and current customers and other tree service professionals.
You can use the group to answer questions, give advice, and promote your business to generate more customers.
Social media marketing is critical for all tree care companies looking to increase their marketing tactics.
Get Reviews From Satisfied Customers
Word-of-mouth advertising is one of the best marketing strategies for any business, especially in the tree service industry.
Potential customers searching for a tree service company will likely read reviews before deciding. The best way to do this is to ask happy customers to leave a review on your Google Business listing or social media. You can also offer incentives for leaving a review, such as a discount on their next service.
Ensure you stay consistent with your follow-up to get the most reviews possible.
Create a High Converting Tree Service Website
Websites are a great way to market your tree service business as they allow you to reach a wider audience. Your website is like your online storefront and can be used to promote your services, showcase your work, and much more. The best websites are easy to navigate, have informative content, and are designed with the user in mind. Make sure your website is mobile-friendly so potential customers can easily view it on their smartphones or tablets. You should also ensure that your website has lead capture forms to collect information from potential customers.
If you are looking for a great company to assist you with your website, consider a company like Coal March.
Establish a Referral Program
Referral programs are an excellent way to grow your tree service business quickly and organically through leveraging the power of word-of-mouth marketing.
With this program, you offer incentives for previous customers to refer your business to their friends and family. You can offer discounts, free services, or cash rewards for each referral. Just make sure that you create a system so that you can easily track referrals and avoid any fraud.
An example of a great referral program is providing a free or discounted tree service appointment for every five referrals. This can provide an excellent incentive for customers to promote your business, generating qualified leads.
Use Email Marketing Strategies
Using email marketing is the final strategy that we will discuss today for your tree service business! While email marketing can sometimes get a bad rap, it’s still one of the most effective marketing tools available.
Email marketing lets you stay in touch with your customers, promote new services, and much more.
The best way to use email marketing is to send out monthly newsletters that contain valuable information about your business. Ensure that you include some offers or discounts to encourage potential customers to use your services. Many excellent email marketing software options, such as Constant Contact and MailChimp, are available. Both of these platforms offer a free trial so that you can test out their features before committing to a paid plan. Email marketing is an excellent way to grow your tree service business, so make sure that you take advantage of it!
Use Traditional Advertising Strategies
While online marketing is essential, you shouldn’t forget traditional advertising strategies. Since tree marking services are often very localized, making your company name, logo, and phone number visible in your local community is essential.
Here are some of the best places where you can advertise your tree service business:
- Local radio station
- Local print publications
- Yard signs
- Vehicle wraps
- Promotional mail
If you are looking for the best all-in-one place to learn how you can access these marketing channels, check out what RealGreen can do for you.
Use Tree Care Business Software
Tree care business software can drastically help you to improve your marketing efforts and business efficiency.
This type of software can automate many tasks needed to run a successful tree service business, such as scheduling appointments, sending invoices, managing customers, and much more. In addition, it can help manage and track core business practices, such as marketing and customer acquisition.
Many types of tree care business software are available on the market, such as RealGreen.
RealGreen can provide your business with many features all in one place, such as a CRM, an online booking form, invoices and payments, and much more. These items can significantly help your business generate more service calls.
Tree Service Marketing Mistakes to Avoid
It is also important to note that there are some tree service marketing mistakes that you should avoid.
The first mistake is failing to target your ideal customer. When you market your business, you must ensure that you speak to the right people. For example, if you are a tree service specializing in organic methods, you should target customers who care about the environment. Failing to target your ideal customer can result in wasted marketing efforts and money.
Another mistake that tree service businesses make is not having a strong online presence. As we discussed earlier, potential customers are searching for businesses online, so it’s essential to ensure they can easily find yours. You can create a website, blog, or social media profile for your business. Ensure that you include relevant keywords so potential customers can easily find you.
Finally, the third mistake to avoid is not following up with potential customers. When you get a lead, it’s essential to follow up within 24-48 hours. If you don’t, there’s a good chance that the customer will forget about your business and choose someone else. Following up shows that you are interested in doing business with the customer and value their time.
Running a tree service business is no easy task! With increasing competition, you need a way to stand out. The best way to do this is by using marketing strategies to promote your business and help you attract new customers. We hope you found this article helpful and will use some of these marketing ideas for your tree service business. If you are ready to take your marketing to the next level, schedule a demo with RealGreen today!