With AMA No Season is the Off-Season
Your business might slow down during winter, but your marketing shouldn’t!
During the slower season, it’s important to keep communication flowing –with existing, new and prospective customers. Your off-season is the ideal time to focus on marketing efforts that will keep your business top-of-mind. It’s crucial to create a regular cadence of emails, social media posts and other marketing messages to make sure you don’t “go dark” for the season.
Upsell and cross-sell.
Now’s the perfect time to upsell and cross-sell your existing customers with special packages for the spring.
Get next year’s customers locked in with special pricing. They’ll appreciate a great deal on your great services; you’ll enjoy improved cash flow during a slow time.
Introduce a referral program.
Happy current customers are great advertisements for your business! Offer them a reward such as a discount on a future service when they refer you to new customers.
Promote additional services.
Do you offer snow removal or other cold-season services? Now’s the time to remind your customers!
You can do all of this and more with Automated Marketing Assistant. Because it integrates seamlessly with Service Assistant, AMA already has access to your entire marketing database. Easily set up marketing messages to different audiences based on your own triggers or criteria – AMA will do the hard work for you. It’s the year-round marketing tool that does it all. Put AMA to work for your business this off-season…schedule a demo today to find out more!