About Real Green

Innovative Software, Valued Services and Dependable Experts

Get the Real Green Experience

We know the service business

Real Green understands the service industry because our roots are in the service industry. In 1984, our founder, Joe Kucik, launched Real Green Professional Services as a lawn care company. Almost immediately, Joe saw the need for a lawn care software program to help him run and grow his business. He and his brother developed the software themselves.

The result was Lawn and Pest Assistant – now known as Service Assistant.

Word started spreading among lawn care and pest control service companies across the nation – they wanted to use this groundbreaking software to manage and grow their businesses.

That’s how Real Green was born.

More than 30 years and many thousands of customers later, Real Green’s goal remains the same: To provide our customers with the solutions they need to grow and manage their business.

While that commitment hasn’t changed, Real Green continues to evolve. Service Assistant remains the foundation that can run any service industry business. Our solutions utilize the latest technology in mobile apps, measurement, routing, scheduling, global positioning and in-field estimating, routing, scheduling, invoicing, and payments. We also offer a full suite of marketing services, including automated marketing, referral marketing, branding, SEO, social media and more.

You know our business. Now, get to know us.

Have a minute? Sit back, relax, listen and get to know us a little better.

Why Real Green?

We’re more than just a vendor. We’re your partner.

When you collaborate with Real Green, you’ll get the Real Green experience. We think of our customers as our service industry partners, and that’s how we treat you. When you succeed, we succeed. When your business grows, so does ours. It’s our mission to do everything we can – from our best-in-class products and services to our personalized, helpful support – to make your business more efficient so that it can grow even faster.

We Believe in Excellence

We believe that success comes through the pursuit of excellence in employee and customer relations. We strive to exceed expectations by providing exceptional products and services that are innovative, affordable and exceed the needs of our service industry partners.

Why Real Green?

We’re More than Just Software

Real Green offers all-inclusive solutions to manage your business, build and promote your brand, acquire new customers, and develop ongoing relationships to build loyalty for your company. Whether your business is lawn care, landscaping, pest control or arbor care, it will thrive using our suite of business management and marketing solutions.


Service Assistant

Service Assistant® is the number one business software and marketing tool specifically designed for service companies. It’s a customer relationship management (CRM) software that can streamline day-to-day tasks and improve customer interaction and retention by analyzing and utilizing customer data. Service Assistant is accessible from any web-enabled device at any time.

Robust In-field and Office Apps

Our software is a must-have tool for any lawn care, landscaping, pest control or arbor care company. Real Green apps provide accurate site measurements for estimates, turn-by-turn route mapping for maximum efficiency, truck tracking to effectively maintain your fleet and in-field mobile technology that lets you upsell to clients on-site and eliminate office data entry. We offer solutions for customers to refer your business and make hassle-free online payments. It’s ideal to run your green industry business.

Automated Marketing, Design and Custom Print

Real Green knows how to help you develop and promote a brand that resonates with your customers. We’ll give you a new perspective and help you re-think how to manage, work and engage your prospectives and clients. Using our automated marketing tool will take the aggravation and busy work out of sending customer emails and prepay and follow-up letters. Our design services, along with our list, direct mail and custom printing capabilities, will help you land new customers in just a few clicks.

Digital and Web Services

Take charge of your digital presence with our Command Center, an all-in-one platform that gives you the ability to promote your business using real-time data with the flexibility to choose the functions that work for you. Through Command Center, you can send client messages, post to social media, send automated promotional email blasts, create customer loyalty and referral programs, monitor phone calls and reputation websites, update your website and order direct mail. Command Center lets you grant and prohibit access to specific functions based on user roles, enabling you to give different levels of access to different employees.

Our digital services team can also create a local website to reach prospective clients, manage web analytics and pay-per-click (PPC) advertising, and create or optimize your content for search engine optimization (SEO).

Your Own Customer Portal

Looking to reduce routing billing busywork and incoming calls to your office? Then a Customer Assistant Website (CAW) is the tool for you. A CAW gives your customers access to their account where they can view their history, make secure online payments, set up autopay, request and pay for additional services and even refer new customers.

RGS office

Why Real Green?

Your Go-To Team of Experts

We don’t just stop at “customer service.” We treat our partners like we would our own family or coworkers. When you have questions or concerns, our team of experts is always at the ready to help you.

Expert Consultants and Free Product Demonstrations

Our consultants are experts in computers and technology, sales, marketing and service industry management. Most of them have been in the service industry for a number of years, working in landscaping companies, lawn treatment, pest extermination and others. They have become the authorities in small business management and software functionality. If you are interested in learning more about one of our products and services, any one of our expert consultants can walk you through a demonstration from the comfort of your desk and right on your own computer screen.

Access to a Live Help Desk based in Michigan!

Need on the spot assistance? We have that! Representatives from our tech support team can walk you through any problem that may arise. We have more than 24 support representatives to assist you. It’s like having access to your own personal team of techies.

Our support technicians have trained many companies on software integration and delivered day-to-day assistance and solutions to software users. They often act as liaisons, helping companies with product implementation and integration.

Video Tutorials and Resources

We want you to feel comfortable with our products and services. That’s why we offer free access to a client web portal with links to PDF resources, video tutorials and help files, question and answer section and additional resources.

With a monthly subscription to our WorkWave University, gain access to unlimited live and digitally recorded webinars.

Additional client portal resources:

  • Real Green News and Announcements
  • Service Assistant Help
  • Customer Assistant Help
  • Request Support
  • Request a Feature
  • Remote-in Desktop Customer Support
  • Marketing Tools and Templates

Users Conference

Save the dates for our next user conference!
Grow: Beyond Service
January 8-11, 2023
Hilton Orlando in Orlando, Florida
More information and registration details to come – stay tuned!