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Software & Marketing Services for the Green Industry

Our field service software streamlines your entire workflow, uniting customer management, estimate creation, work order processing, job tracking, invoicing, and team oversight in one dynamic platform. The original software solution built specifically for lawn companies, RealGreen makes your entire business run more efficiently by automating everyday processes, saving you time, labor, and money.

Lawnbot is now ServiceBot

your 24/7/365 sales automation tool for field service businesses.

Print. Digital. Direct.

We’ll make it memorable.

Generate more leads through inbound and outbound marketing.

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Manage 20% More Customers With RealGreen

Whether you’re in the lawn care, landscaping, pest control, or arbor care industries, we have the best software and marketing services that always show up to work for you.

RealGreen’s Service Assistant software streamlines your company’s day-to-day tasks and marketing activities, giving you more time to grow your business with the staff you already have. Available on any device at any time, Service Assistant® is the leading software solution for the green industry.

Manage An Average of 20% More Customers with RealGreen

Add an Average of 4 More Jobs/Day with RealGreen

RealGreen customers reported 7% new customer growth

Watch Our Platform in Action

Why is RealGreen the real deal in lawncare software?

With Service Assistant 5, run your entire business on one user-friendly platform, from anywhere. Add 18% more customers without adding additional staff. Handle everything from estimates to invoices from any device, so you can spend more time growing your business.

Why Choose RealGreen?

RealGreen was created by lawn professionals, for lawn professionals. We provide a comprehensive set of tools and solutions designed specifically for the way you work – find out how partnering with RealGreen can transform your business.

More Time, More Customers

Streamline Operations

RealGreen’s integrated business solutions put your entire business at your command, 24/7. You’ll save time, effort, and money. And you’ll be able to handle nearly 20% more customers – without adding additional office staff.

  • Automate labor-intensive, day-to-day tasks. 
  • Stay connected with your in-field workers. 
  • Optimize tech routes. Estimate in seconds. 
  • Build customer relationships. 
  • Sell and upsell with just a few clicks.
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Work Smarter, Grow Faster

Increase Your Profits

What happens when your business runs more efficiently? You boost your bottom line. With RealGreen solutions in place, you’ll be able to reduce costs by 5%. We’ll help you work smarter, we’ll help you work faster, and we’ll help your business thrive against the competition.

Turf Pride’s 10X Growth: RealGreen Case Study 

Meeting Challenges, Creating Opportunities

Grow Where You Are

RealGreen’s integrated solutions are designed to work the way you do and help you solve your biggest challenges. Whether you’re using Mobile Live to instantly connect with your team and your customers, Measurement Assistant to create fast, accurate estimates, or Routing Assistant to optimize your fleet, RealGreen understands what your business needs to succeed. That’s why our customers report 7% higher growth after they bring us on to their team.

Lawn Plus: $500K to $5M Growth – RealGreen Case Study 

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Build relationships, build your business

Increase Customer Satisfaction

Keeping your customers happy is essential to any successful field service business. We can help you with that. With a Customer Assistant Website, your clients can access their account information on their own time – to pay their bill, set up autopay or prepay plans, request or cancel service, or just ask a question. You can also leverage our Automated Marketing Assistant feature that will send automatic, personalized, effective marketing messages based on your customer data. RealGreen makes it simple for you to build and nurture the customer relationships that are crucial to your success.

My Fertilizing Company: Unlocking Five-Star Reviews – RealGreen Case Study


Industry-Leading Software Across the Green Industry

lawn care

Lawn Care

Maximize efficiency and profitability with our comprehensive lawn care software solution, tailored to meet the dynamic needs of your business.


arbor care

Arbor Care

Streamline your arbor care operations with our advanced arbor care software, designed to optimize workflow and improve service quality.




Manage every aspect of your landscaping business with an all-in-one landscaping software solution.


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Lawn Maintenance

Automate and improve the day-to-day operations of your lawn maintenance business.


pest control

Pest Control

Our pest control software offers comprehensive management tools for your perimeter pest control needs.


snow flake


Optimize your snow plowing service management using the same comprehensive software that drives your lawn business growth.


Don't Just Take Our Word For It

What Clients Are Saying About Us

The more we use and become familiar with this lawn care software the greater the capabilities become apparent. We especially like that we set the parameters to fit our particular needs and so it is tailor-made to our business. 

Anonymous Sender

Perm-O-Green Lawn

BTW, love the new Routing Assistant!!! MUCH faster, it's great!!

Jaimie Madsen

One Step Tree and Lawncare

RealGreen has been a pioneer, one of the leaders and a lot of folks are going to try to knock them off and create versions of what RealGreen has done. I don't want a knockoff when the real product is out there.

Rob Palmer

President, Lawn Squad

Made for Lawn Care Professionals by Lawn Care Professionals

Latest Blog Posts

It’s Always Time for Marketing (Checklist Download)

It’s Always Time for Marketing (Checklist Download)

2024 Green Industry Marketing Eguide Download our interactive checklist and get started today. If you own a lawn care business, your focus is on growing your business first: getting more leads, landing more customers, and making more money. Marketing for lawn care...