Summer is in the air, so what’s a more perfect time to show off those lawn signs. A great way to promote your business and take advantage of the vehicle and foot traffic passing by your future and existing customers.
“Lawn Posting is marketing 101 of lawn care, it’s the number one tool I recommend to my customers when presented with a budget,” Dave Boulter said, Vice President of the Print Division at RealGreen.
But be careful! There are tons of rules and regulations to lawn sign posting. You wouldn’t want to get fined for breaking one of those rules.
A few years ago, Michigan changed their posting laws which now require a small sign with only the regulation verbiage and graphics.
The rules and regulations vary state to state, so always check what your state requires. Not sure where to start? RealGreen Marketing Division can help. Our regulatory sign experts spend valuable time researching state and local requirements and can advise you on exactly what you need.
What should I put on my lawn care sign? Keep it simple.
Most people will walk or drive by the sign in just a few seconds. So it’s best to just keep the basic information on there and not overstuff it with irrelevant details that takes their attention away from what matters: looking your business up.
At minimum you want to put your business name and at least one form of contact information – either a phone number or website address. You can also add a short, catchy tagline or description. And if it makes sense, list some of your major services but that’s not always recommended.
Design your lawn care sign to be eye-catching
You want your sign and it’s features to pop out so people will take notice of it. So contrasting certain elements by color and size are common techniques that will help.
Your business is obviously the most important element, so it should be the first thing you see on the sign. That may mean it’s larger, bolded, in a different color, or another technique. Similarly, if you have a logo, it should be a prominent part of the sign as well.
But like we said, too many details are not a good practice because they will crowd the sign and make it ineffective. You just want to capture their attention so they can look you up later on. Therefore, you should make sure there’s enough spacing between text and visual elements so it’s easy to read.
Overall, the design should be on-brand and match your other marketing materials so it’s easily recognizable across any medium.
Place Your Sign In The Right Spots
When posting a lawn sign, one tip is to place the sign at the property corner so your customer’s neighbors can easily see them. Also consider offering a neighbor discount – might as well put them to work marketing your business, you’re paying for the lawn signs anyway!
Otherwise, just be sure that the sign is facing traffic so people can actually see it and there are no elements blocking it. Now that you are primed for optimizing your lawn care signs, consider contacting us for all your lawn care marketing needs and to get a free quote!