RealGreen Blog
Customer Q&A: How a Four-Day Work Week Strengthened the Team at Lawn Cure
Family-owned and operated Lawn Cure was founded in 1978, built from the ground up by founder Larry Messina. When he decided to retire and pass the reins to the next generation, the company was a seven-truck operation. After taking over, current President Patrick...
Debunking the Top 10 Data Myths in Field Service: Why Your Data Strategy Matters
Debunking the Top 10 Data Myths in Field Service: Why Your Data Strategy MattersEvery company sits on a wealth of untapped data. Yet many businesses fail to leverage this valuable resource due to lack of analytic resources and mismatched systems. On top of that,...
Insights from Our CISO: A Conversation on Security in a Changing Tech World
Insights from Our CISO: A Conversation on Security in a Changing Tech World Cybersecurity changes every day. Every time technology takes one step forward, it’s accompanied by increased vulnerabilities that companies need to be aware of and plan for. That’s why we sat...
A Conversation With David Libesman, SVP and GM of AI & Data Analytics for WorkWave
A Conversation With David Libesman, SVP and GM of AI & Data Analytics for WorkWave Companies across every industry are recognizing a fundamental shift: data must drive their decisions. Strategic insights from operational information have become essential for...
Keeping Fields Game-Ready: Q&A With Eastern Turf Maintenance
Eastern Turf Maintenance was founded in 2000 by Brad and Ann Sutton, starting with zero customers. They quickly grew to serve 10,000 customers in the Raleigh area before selling part of the business to a private equity firm. Today, they service over 4,000 customers in...
Maximizing Print Marketing ROI: How Campaign Analytics Transforms Green Industry Prospecting
Maximizing Print Marketing ROI: How Campaign Analytics Transforms Green Industry ProspectingFor green industry companies, print marketing has been a tried-and-true marketing tactic since long before the advent of digital. If approached correctly, it can still be an...
Protecting Your Techs & Trucks
Protecting Your Techs & TrucksTwo important challenges our customers face in the lawn care industry are acquiring and retaining technicians and securing the work trucks needed to safely and efficiently get from job to job. Labor shortages and supply chain issues...
Mastering Landscaping Email Marketing: Essential Tips and Strategies
Mastering Landscaping Email Marketing: Essential Tips and StrategiesKEY TAKEAWAYS Email marketing provides landscaping businesses with a high-ROI channel to engage clients, promote services year-round, and stay top-of-mind during seasonal cycles. Compliance with email...