Lawn Care & Landscaping CRM Software
The original lawn care and landscape CRM built for the green industry. RealGreen’s Service Assistant centralizes your business operations – so you can do more and grow more.
Looking for LAWN SOFTWARE that’s built for your growth? RealGreen by WorkWave SHOWS UP FROM DAY ONE. ADD 4 MORE jobs a day and MANAGE 18% MORE customers with the REAL DEAL in LAWN SOFTWARE. SERVICE ASSISTANT 5: Streamline your day-to-day, giving you more time to GROW YOUR BUSINESS. MEASUREMENT ASSISTANT: Estimate, quote and sell INSTANTLY. EASY SCHEDULING: Easily send the RIGHT CREWS to the right jobs at the right times. DYNAMIC ROUTING: SAVE MONEY, SAVE TIME, SAVE FUEL, optimize routes in a few clicks. CUSTOMER NOTIFICATIONS: Ensure your most important customer communications are delivered... AUTOMATICALLY. AUTOMATED MARKETING ASSISTANT: Take control of marketing with EFFECTIVE, AUTOMATED messages. CUSTOMER ASSISTANT WEBSITE: Customers can request services, ask questions, and pay, with our SELF-SERVE PORTAL. MOBILE LIVE: Keep your entire team and business CONNECTED wherever they are. FORMS: CUSTOM, TRACKABLE, SIGNABLE, professional digital forms. PAYMENTS: Easy integrated payment processing IMPROVES CASH FLOW and reduces late or missed payments. RealGreen by WorkWave: The First. The Future. THE REAL DEAL IN LAWN SOFTWARE. Schedule a demo with the green industry’s leading software and double your revenue growth.
Top Lawn & Landscape Management Software CRM Features
On the Spot Sales
- Measure and estimate in seconds — anytime, anywhere
- High-resolution aerial photography
- Reduce duplicate projects with the intelligent match feature
- Maximize your customer service and communication through the call log
- Send and manage digital contracts from a centralized location
- Save measurements and estimations within the Service Assistant CRM
Easily Schedule New Customers
- Designed for the lawn and landscaping industry
- Assign jobs or tasks to team members based on skills and licensing
- Visual mapping to build routes and prioritize stops
- Track job time and team member hours with mobile time clock
- Mobile App integration for real-time schedule updates
Build Efficient Routes in Minutes
- Automate your back office process and route jobs in minutes
- Build routes and prioritize stops that honor your business rules with visual mapping
- Include constraints such as tech skills, truck capacity, business hours, and more
- Same side of the street optimization
- Reduce risk by ensuring routes accommodate constraints
- Fine-tune routes after automation
Easy Invoicing and Payment Processing
- Generate, send and print invoices, including installment contracts
- Integrated customer payment portal
- Customer self-service options for auto-pay, pre-pay, and installment billing
- Easy access to upsells based on condition codes
- Integrate email and SMS tools to send after-service and payment reminders automatically
- Secure and PCI-compliant
Manage, Grow and Scale with In-Depth Reporting
- Access standardized reports and customize dashboards
- Build custom reports to suit your unique needs and workflows
- Utilize customer and lead reports for direct mail and email marketing
- Pull whitespace reports for upsells based on condition codes
- Calculate ROI for your marketing campaigns
Marketing Built for Lawn
- Integrated marketing platform built for lawn and landscaping businesses
- Automate marketing emails and create drip campaigns
- Send service and payment emails and SMS right from your CRM
- Data-driven campaigns designed to attract more leads
- Smart, trackable direct mail campaigns
- Merge traditional print with cutting-edge digital technology
A Trusted Solution
It's a game changer. It has revolutionized my business. It's the only way to go. Looking for a software because a lot of things were falling through the cracks. A lot of notepads, a lot of different places, and the software software absolutely makes running a business possible. I started with nothing, with a nineteen eighty seven truck and sixty customers. Today, I have over sixteen hundred customers with seven trucks. Once you start to get a little bit bigger, you gotta be able to organize all that chaos. Real Green does that perfectly. Real Green has helped us automate things that become a lot easier to do that maybe we wouldn't be able to do otherwise. It really simplifies how many processes and things like that that you have to do day to day. I'll just say this. When we got SA five, that was a game changer.
Top Customers
FAQ
Every customer interaction lives in one place in RealGreen. The call log system lets your team log phone conversations, assign follow-ups with reminders, and track full contact history per account. When a customer submits a web form, contacts you through the portal, or signs up for a service, the system sends a call log notification automatically — so nothing falls through the cracks.
When choosing a management platform, look for comprehensive business management tools, customer relationship management capabilities, a user-friendly interface, and integrated marketing tools. The right CRM will have mobile app access and clear communication through text messages and emails. Additionally, consider platforms that support lead intake, follow-ups, and invoicing and can integrate with other business resources you may use.
Yes, utilizing a Customer Relationship Management (CRM) system is critical for modernizing and scaling a landscaping business efficiently. RealGreen's specialized software centralizes all customer data, allowing you to manage estimates, scheduling, routing, and billing from a single platform. This integration eliminates manual paperwork, reduces administrative errors, and streamlines daily operations, freeing up valuable time to focus on service quality. Furthermore, robust CRM tools offer automated marketing and communication features, which help improve customer retention and drive consistent revenue growth.
While a general CRM focuses broadly on sales pipelines and basic contact management across various industries, a landscaping-specific CRM is engineered to handle the unique operational workflows of the green industry. RealGreen integrates critical field service capabilities such as satellite property measurement, chemical usage tracking for regulatory compliance, and density-based route optimization directly into client profiles. This specialization ensures you are not merely managing contact lists, but effectively coordinating crews and automating recurring service schedules. Ultimately, this leads to precise job costing and operational efficiency that generic platforms cannot provide.
RealGreen's Service Assistant® CRM centralizes all customer data, automates daily operations, and powers your marketing campaigns. Benefits include fewer missed follow-ups, faster invoicing, improved customer retention through automated communications, and the ability to manage 20% more customers without adding overhead.
RealGreen supports a one-way export to QuickBooks. You can manually export the General Ledger Report from Service Assistant® as an IIF file and import it into QuickBooks. Contact RealGreen to discuss your accounting workflow needs.
Designed to fit your needs, RealGreen offers a range of packages and pricing options, both usage and user-based. Visit our pricing page or contact us today to get a custom quote for your business.
Yes. RealGreen includes 130+ pre-built reports covering sales, productivity, job costing, and financials. For a consolidated view, Wavelytics provides a single dashboard showing sales numbers, production data, customer counts, retention rates, win rates, and average lifetime value — all without pulling multiple reports.
Yes. You can connect external web forms — from your site or third-party platforms — to RealGreen via webhook. When a prospect submits a form, RealGreen creates a profile and sends a call log notification. Lead source tracking is built in so you can tag and report on revenue by channel. Pipeline management uses status codes to track the full lifecycle from estimate to active customer.
Ready to Grow?
Learn how to grow your lawn and landscaping business and attract new customers with these RealGreen resources!
