It’s likely that your potential customers are shopping around, so how do you stand out? A professional look and feel builds credibility and gives you an edge on the competition.
Each interaction with both leads and customers should deliver a consistent look and feel. The more customers are delivered a consistent message, the more likely they are to retain it.
The estimate is often your final interaction with a lead with before they make their decision. Make sure that last interaction is a great one by customizing your estimate, and their experience.