Get to marketing leads fast with pay-per-click

Pay-per-click advertising is one of the best ways to quickly reach customers online, but it can be a complicated, costly, and confusing process. Let Real Green build custom strategies to ensure dollars are spent in the most effective manner possible.

Pay-per-click marketing: instantly get in front of prospectives to generate leads

What is PPC?

It’s an online advertising platform used to direct targeted web traffic to a landing page(s) through the search networks like Google and Bing. It goes by many names Pay-per-click (PPC), Cost-per-click (CPC), Google Adwords, Google Ads, Bing Ads.

How does it work?

Potential customers search on Google or Bing for key words or phrases like “Lawn care near me”. The search engine then displays the paid ads at the top of the search results. The prospect then decides if they are interested and clicks on the ad. (Note you only pay when someone clicks on your Ad.) From the ad they are redirected to a landing page (aka a web page) that highlights the service offered and directs the prospect to call or complete the web form.

Why use PPC?

PPC is one of the quickest ways to drive traffic, it increases your company’s brand exposure and most importantly it can be tailored to your goals. Additionally it can set for a specific target audience and provides fast measurable results.

PPC and SEO are better when used together

While waiting for results from SEO, PPC can be set up quickly to send traffic to specific landing pages. If you are showing up at the top of results organically (SEO), developing a PPC campaign can help increase brand visibility. Also, what works for PPC often works for SEO.

For more information about SEO, visit our pages on local search and website optimization.

Why use Real Green for PPC and SEO?

  • Real Green knows your industry
  • It specializes in developing engaging content for lawn care/pest companies
  • Real Green is a Facebook and Google partner
  • Our team has the ability to manage Ad accounts on behalf of other brands or businesses
  • Real Green experts have the proper training, knowledge and experience to ensure that you are getting a superior product
  • Real Green is Google certified
  • We offer tools that other agencies don’t

Get custom pay-per-click ads that promote your company and services

Get customized messaging for each online ad

We create a variety of ads that highlight your business and drive interest. We A/B test ad groups to encourage engagement.

Unique landing page creation

Let us create unique landing pages for your campaigns that shorten the sales funnel, increase conversion rates and entice customers to send their information. This makes each potential customer much more likely to call or email and convert to a sale.

Campaign management

Paid Media can be complex and takes time to manage but it doesn’t have to be. Let our team create pay-per-click campaigns for your business. We can target your audience and drive them to contact you.

Measure your success with new leads and KPI reports

We look at key performance indicators (KPIs) like Click Thru Rate (CTR), Conversions, Conv. Rate, Cost/Conversion to check performance. Don’t worry about all that jargon. We are your partner and will walk you through the process and answer any questions all while focusing on getting you more marketing leads.