Marketing Built for Lawn Care & Landscaping
RealGreen is the only lawn software with a full suite of built-in marketing features including digital and print, sales chatbot, automated emails and more.
Integrated Marketing Software
From managing new opportunities and email nurture campaigns to building your website and collecting customer reviews, RealGreen’s integrated marketing software has the solutions you need to scale.
- Sales Chatbot
- Customer Portal with Upselling
- Digital Forms and Proposals
Print Marketing Built for the Green Industry
Our lawn-focused print marketing and customer profile solutions are built for your business. Data pulls from RealGreen let us create your ideal customer profile, which translates to hyper-focused direct mail campaigns from our in-house print experts.
- Data analysis and customer profiling
- Targeted direct mail
- New homeowner postcards
- Lawn & regulatory signs
- Door hangers
- Print Marketing Analytics
A Trusted Solution
You’d need to purchase four or five different systems to get the same experience as RealGreen. This software gets it done much easier than others where you have to jump around."
Andrew Burkey, Director of Call Center Operations, Experigreen
The way we can communicate with our customers gives us versatility that competitors don’t have: If customers prefer to receive an email or text message, two days prior to service or the day of, we have all of those abilities built-in within the system."
Richard DeWolf, Director of Business Solutions, Senske Services
I love that RealGreen was built by someone who had their own lawn care company, so they understand the needs. They cover the whole gamut: customer communication, customer service, sales, operations, inventory. They're an excellent partner."
Grace DiBenedetto, GM, Grass Master Plus
As we kept growing and servicing different customers, we branched out and started providing more to our clients. Managing everything manually or with spreadsheets would be nearly impossible. This has been huge for ensuring we don't miss services."
James Manske, CEO Elkhorn Lawn Care
Top Customers
FAQ
Yes. Automated Marketing Assistant® handles multi-touch campaigns for renewals, prepay incentives, seasonal upsells, and estimate follow-ups. The system automatically identifies customers without a given service and sends targeted invitations — with pricing and a direct purchase link through the Customer Portal. Campaigns can be sequenced across multiple touchpoints throughout the renewal window.
Yes — and it's a key differentiator. RealGreen has its own direct mail department that produces and mails prepay letters, renewal letters, and neighborhood production postcards on your behalf. You can also import prospect lists demographically matched to your existing customer base. The Neighborhood Production Postcard module targets neighbors of active customers with social proof messaging.
Every customer is tagged with a lead source at entry, letting you report on revenue, conversion rates, and cost per acquisition by channel — Google, direct mail, referral, door hanger, and more. You can track estimates generated and close rates per campaign. SMS marketing is currently available for transactional notifications, with full SMS marketing capabilities on the roadmap.
Ready to Grow?
Interested in learning how to grow your lawn business and better serve your customers? Check out our resources!
