Andrew Wesselman, owner of A&A Lawncare, wanted to build a thriving lawn care business while staying hands-on in the field.
"I was drawn to the idea of being able to stay in the field while still handling office work efficiently, like routing and production posting," Wesselman recalls. "At the time, we were using Excel sheets, and I had to manually add and remove jobs every day. It was time-consuming and not always accurate."
The administrative burden was eating into time he could spend growing the business. He needed a better system — one that would let him scale more easily without sacrificing the hands-on approach that made his company successful — and that led him to RealGreen.
RealGreen’s automations initially caught Wesselman’s attention, but what ultimately sealed his decision was his feeling that the platform understood his industry: "It was clear that [RealGreen] was built by people who understand lawn care. It fit what we needed then, and it's kept up as we've grown."
Ambitious Growth, Supported by the Right Tools
Wesselman's strategy paid off. Since starting with turf applications in 2015, A&A Lawncare has grown to over 15,000 customers.
Having software that could scale with his ambition proved critical. As the company expanded into new service lines, Wesselman needed a system flexible enough to accommodate his evolving business. "All of our services can live in one software. RealGreen has a good base understanding of how different services should be scheduled, billed and routed. That helps with the rollout of new services, and then we tweak things from there to fit our operations."
But Wesselman knew that operational efficiency alone wouldn't drive growth. Customer relationships would.
"The biggest improvement? Customer communication," Wesselman emphasizes. "Whether you're a small company or a big one, you've got to be able to stay connected with your customers." Automated communication tools gave his team the ability to deliver large-company service without the overhead: "RealGreen gives us the communication tools of a large corporation — automated messages, updates, confirmations — without needing a massive call center to do it."
Making Smarter Decisions
As Wesselman's company grew, so did his need for better data. Making strategic decisions required visibility across the entire operation. "It gives us clarity. We can make better decisions because we actually know what's going on — where we're winning, where we're falling behind, and where we need to focus. That's only possible when you've got the right data in front of you."
His next frontier is AI-powered insights: "I see AI helping us pinpoint our ideal customer and market directly to them. We'll also get insights on why customers leave and which services they're most likely to add. That kind of data helps us serve people better and grow smarter."
Wesselman's vision for the future centers on empowering his team with real-time information: "I want our team to have real-time dashboards and access to better data at any moment. When your people can make decisions hour by hour, not just week by week, it drives performance and accountability. RealGreen, and now Wavelytics, are helping us get there."
Advice for Others
Wesselman's recommendation to fellow lawn care business owners is direct: "Get in early. Don't wait until you 'need it.' Learn the software and use every part of it. Everything RealGreen offers came from a real need in businesses like ours. Every lawn care company, no matter the size, can benefit from what it brings to the table."
From manually updating Excel sheets to managing 15,000+ customers with enterprise-level automation, A&A Lawncare's journey shows what's possible when ambitious vision is powered by the right tools: Supporting growth without compromising the hands-on approach that built the business in the first place.
