Key Takeaways:

RealGreen's Automated Marketing Assistant (AMA 2.0) streamlines customer communication and drives business growth without the manual effort — helping you manage up to 10% more customers.

  • Effortless Campaign Creation: Build customizable drip campaigns triggered by customer actions, eliminating manual list management as your business scales.
  • Targeted Customer Engagement: Automatically send newsletters, upsell emails, service alerts, and promotions based on lawn conditions and customer status changes.
  • Real-Time Performance Tracking: Monitor campaign effectiveness with live data so you can optimize your messaging and maximize ROI.
  • Seamless Integration: Works directly with Service Assistant 5 and Customer Assistant Websites — no tool-hopping or redundant data entry required.
  • Set-It-and-Forget-It Automation: Customers automatically receive relevant, timely messages when their status changes, freeing you to focus on sales and service delivery.

Schedule a demo with RealGreen today to see how AMA 2.0 can transform your customer communications and help you scale efficiently.

You can’t underestimate the power of communication. It’s a key aspect of marketing that can make or break your business! But it’s also time-consuming – and you may not enjoy writing emails, letters or sales pitches. Sending out boring communications – or worse, the wrong communications – can work against you.

That’s where Automated Marketing Assistant comes in. AMA makes it easy to send out the communications you need with friendly, informative (and most importantly – EFFECTIVE) auto-generated emails. Because it’s fully integrated with Service Assistant 5 and Customer Assistant Websites, clients who use AMA say that they can manage almost 10% more customers, without having to hire additional staff.

Now with AMA 2.0, you can:

  • Create easily customizable and endless drip campaigns based on triggers
  • Select the type of communication you want to send, or build one from scratch
  • Remove, add, or change any of the elements that populate with a simple click
  • Easily promote your business without lifting a finger – send newsletters, upsell emails, promotions, and more
  • Alert customers to their lawn conditions and direct them to sign up for additional services
  • See real-time data so you know how your campaigns are performing

Why Use AMA? What problems does it solve?

  1. AMA guides you through building successful communication programs with minimal effort, so you can focus on sales and service.
  2. As your business grows and your customer list gets bigger, AMA will automatically identify the right customers for targeted communications. You won’t have to add them manually.
  3. With AMA, you can change, update or add communications quickly as your business needs evolve.
  4. AMA’s integration with Service Assistant 5 makes it more efficient. No need to hop from tool to tool to get things done, and most importantly, no need for manual input of customer information.
  5. AMA is a true set-it-and-forget-it tool. If a customer’s status changes, they will automatically receive appropriate, targeted messages.
AMA email marketing performance compared to national average statistics

 

The bottom line: AMA is seamless, simple and allows for unlimited scalability. It works with SA5 and CAW to help you connect with customers and grow your business. Schedule a free demo today to check out AMA 2.0 and see what it can do for you!

LAST UPDATED
March 9, 2026

Schedule a free demo today!

See how RealGreen can help you grow your business.

Shayla Spradley

Shayla started at WorkWave in the marketing department in August 2022. As Senior Product Marketing Manager for RealGreen by WorkWave, Shayla spends her days researching the lawn and landscape industry, strategizing go-to-market efforts, and building relationships with customers to better serve and communicate.