Key Takeaways:

Effective customer communication builds trust and drives growth, but creating targeted emails shouldn't consume your valuable time.

  • AMA 2.0 automates your email marketing with customizable drip campaigns triggered by specific customer actions, eliminating manual follow-up work.
  • Fully integrated with Service Assistant 5 and Customer Assistant Websites, AMA centralizes your communications — no jumping between platforms or manually entering customer data.
  • Real-time performance tracking shows exactly how your campaigns perform, with industry-leading open and click rates that outpace national averages.
  • Set-it-and-forget-it simplicity lets you promote services, alert customers to lawn conditions, and send newsletters automatically while you focus on delivering exceptional service.
  • Manage 10% more customers without additional staff by automating routine communications and freeing your team to focus on high-value activities.

Ready to transform your customer communications from a time drain into an automated growth engine? Schedule a free demo with RealGreen today to see how AMA 2.0 can help your business scale efficiently.

We get it. You didn’t get into lawn care to become a marketing expert or to spend hours (or even days) writing, sending and responding to customer emails. You need a customer communications and marketing solution that will show up to work every day and do what you need it to do.

Good customer communication is key to any successful business – it helps build trust, loyalty and lasting relationships. And in today’s volatile and competitive marketplace, it’s essential to ensure that your company stands out from the rest. But when you’re simply trying to stay on top of your day-to-day responsibilities and making sure you can provide the services your clients expect from you, chances are the thought of writing, sending and following up on customer communications isn’t exactly top-of-mind.

That’s where AMA 2.0 comes in. AMA makes it easy to send targeted, effective, customizable and auto-generated emails. AMA is a true set-it-and-forget-it tool. It guides you through building successful communication programs with minimal effort, so you can focus on sales and service.

What can you do with AMA 2.0?

  • Create easily customizable and endless drip campaigns based on specific triggers
  • Select the type of communication you want to send or build one from scratch
  • Remove, add or change elements with a single click
  • Easily promote your business without lifting a finger – send newsletters, upsell emails promotions and more
  • Alert customers to lawn conditions and direct them to sign up for additional services
  • See real-time data so you know how your campaigns are performing

The best part? Because AMA 2.0 is fully integrated with RealGreen’s Service Assistant 5 and Customer Assistant Websites, you can get it all done in one place; no need to hop from program to program to get things done, and most importantly, no need to manually input customer information. It’s already there.

Email marketing performance comparison between AMA and national average rates

Check out the quick video above to see AMA 2.0 in action and find out more about how it works. Ready to take a deeper dive? Schedule a free demo today to find out how AMA can help you manage almost 10% more customers without hiring additional staff!

 

*SMS messaging and print integrations not currently available in AMA 2.0.

 

LAST UPDATED
March 9, 2026

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Shayla Spradley

Shayla started at WorkWave in the marketing department in August 2022. As Senior Product Marketing Manager for RealGreen by WorkWave, Shayla spends her days researching the lawn and landscape industry, strategizing go-to-market efforts, and building relationships with customers to better serve and communicate.