Buying decisions are individual experiences, driven by things like need, emotion, personal preference and customer loyalty, to name a few. They are decisions that are part of the human experience and we humans are all different. We think, feel and act uniquely and we base our decisions on our own criteria. Segmenting us into demographic categories doesn’t always work anymore especially online.If you really want to cause a reaction and incite us to react positively to your brand, you’ll reach out to us on a more personal level.
How?
Data that’s how. Surprisingly, cold hard data helps you unlock the human element to online marketing. IP data holds a lot of info that can help humanize the marketing of your products and services more effectively. It may be time for your business to take advantage of the accurate, scalable and targeted display ads available with IP Target Marketing.
The Basics
What is an IP address?
An Internet Protocol (IP) address is a numerical label assigned to devices associated with a computer network. In other words, it identifies the place where your computer or other web enabled gadget hops onto the internet. There are two types of IP addresses, static and dynamic. They behave just as their names suggest. Static IP’s never change, unless you physically change it. Devices using dynamic IP addresses are usually assigned new ones, as their Internet Service Provider (ISP) deems necessary.IP addresses can be used as a geographic location indicator by determining approximately where an internet-user is located. IP addresses are useful for search engines in returning relevant search results, geo-fencing, security, fraud detection, and marketing. So if you think they’re watching you, you’re absolutely right.
Why IP Target Marketing?
IP Target Marketing helps you reach your audience on a more personal level. It’s Business to People (B2P) vs. Business to Consumer (B2C). RealGreen’s IP target marketing has thrown away the cookies so your ads are more targeted and highly trackable, reducing your digital marketing spend. Traditional Business to Consumer (B2C) marketing is directed towards market segments. It’s broad and makes generalized purchase assumptions, which may not apply to everyone within a segment. B2C typically targets demographics such as 18-25-year-old males or females, or 35-50-year-old middle-class males who play golf. Get the picture? There is no real personal data involved. It’s sort of like doing surgery with a hatchet. You’re assuming these people will want what you have, based on a predetermined set of generalized criteria.Business to People (B2P) marketing takes into account that we are all unique individuals who may never fit into the market segments defined by a typical B2C campaign.
IP Target Marketing is B2P marketing. IP ads will essentially follow your website visitors around the web. Based on what they either searched for or purchased from your company or searched for on the web in relation to your company’s products or services. It almost seems like you can just think of a product or service and next thing you know whatever you were thinking will appear on your favorite social site. These ads pop up, where allowed, as they visit other places on the web like their fav social site or while they’re searching your competition.
What companies benefit from IP Target Marketing?
Just about any retail or service-based company can benefit from this form of advertising. It’s more effective than B2C advertising online, as it speaks directly to each person viewing your ad. You can spread your message across a larger audience, by queuing multiple behavior-based IP ads.Real estate brokers can use IP addresses to suggest homes for sale in an applicable area. Small businesses with Facebook fan pages can interact with fans on a one-on-one basis and have IP ads supplement thatinteraction. The possibilities are pretty incredible and endless.
Wrapping it up
IP Target Marketing will indicate to your audience that your business approaches sales on a personalized level. You want to meet each person’s wants, expectations and needs. Today’s consumers are more discerning. They want to feel special and feel their voice is being heard in the marketplace. IP Target Marketing says that you are not a “one-size fits all” company. You care about and celebrate the individual. This will cause people to like your business and want to purchase from your company. Increased sales will have you celebrating the day you implemented an IP Target Marketing campaign.If you are interested in any digital services that RealGreen offers, please contact sales at 800.422.7478 Option 6 or visit RealGreen to request a free quote.
