As a lawn business owner, you know there’s never enough time in the day to do everything that needs to be done. The good news is that there are ways you can use automation technology to make things easier while also boosting your sales.
In this blog post, we’ll look at how automating certain parts of your lawn business can help increase sales – whether that means deploying an AI tool to help you make sales, automating everyday processes like estimates and marketing, or even using robotic equipment to get the job done.
1. Easy Estimating (Estimating Software)
Creating accurate estimates can be a time-consuming and often frustrating process – you need someone on the road all the time, visiting property after property. Bad weather can put a halt to your plans; so can unruly pets or locked entrance gates. Using a technology-based measurement and estimating tool effectively eliminates these roadblocks while saving time, effort, and labor hours.
The most effective tools utilize interactive digital mapping, high-quality imagery, and advanced algorithms that enable users to measure properties and generate detailed estimates quickly and accurately.
2. Chatbot-Generated Sales (AI Chatbot)
Machine learning and AI tools can help companies grow by making sales easy, and helping you capture leads you might otherwise lose. With an AI-enabled chatbot on your company’s website, you can respond to leads whenever they come in.
A tool like ServiceBot will guide visitors through the entire sales process with a brief text-based chat, asking them leading questions about their property and what they’re looking for, then providing them with accurate estimates and customized program recommendations, even overcoming common sales objections. It ensures quick responses to inbound leads, makes sure there’s a standard set of probing questions for each prospect, records information for every lead, sends an instant proposal, and makes it easy for customers to buy and pay right away.
3. Robotic Equipment (AI Lawn Mower)
Can you really take people out of the equation when it comes to the actual physical work of lawn care and maintenance? Some companies are trying. According to a recent report published by Allied Market Research, the global robotic lawn mower market is projected to reach more than $1,437,000,000 by 2025.
While most of these mowers still require a human to run them via remote control, one company is producing a totally autonomous mower that runs on AI self-mapping technology, following a path it sets for itself, using sensors to avoid obstacles and automatically returning to a charging station when it needs to top off its battery before picking up where it left off.
4. Automate Your Marketing (AI Marketing)
Effective marketing should be a priority for your business – but not only does it take certain skills to accomplish, it takes a lot of time. With the right technology, you won’t have to spend hour after hour developing strategies and creating content.
Automated marketing is also effective for cross- and upsell messaging. An automated marketing program that works with your CRM is essential here; it will pull from customer data already in your system and handle the hard parts of marketing for you, including customizable messaging and templates.
5. Route Optimization/Scheduling (AI Scheduling)
Spreading out a mind-numbing array of paper maps and manually plotting out service routes can be complicated, frustrating, and, above all, time-consuming. Automating this essential function can save hours upon hours every day by eliminating all of that hassle – while also creating better, faster, more efficient routes.
Machine learning enables automated routing programs to instantly create the most optimized routes and schedules for your entire crew, saving time, money, and fuel. Automation makes it easier to customize your routes based on your exact specifications – flag by service type, make note of new customers (or past due customers), and plan routes by days of the week or any other details that meet your specifications.
6. What About Chat GPT?
If you haven’t yet heard of Chat GPT, Jasper, or the many other AI writing tools currently taking over the internet, you soon will. AI-assisted writing is making a major splash. With these programs, you ask the bot questions or provide prompts based on what kind of content you would like to generate. The more specific your prompts, the better, more effective content the bot will generate.
For lawn companies, a tool like this can speed up the way you approach customer service, recruiting and hiring, and more. An AI tool can quickly write accurate and effective job descriptions, and personalized sales pitches based on customer data, emails, and more.
At the end of the day, automating your business will help you grow faster and maximize efficiency. A company like RealGreen, with its complete suite of end-to-end, integrated business solutions, can help you unlock the full growth potential of your business with data-driven insights and advanced capabilities. It’s never been easier to grow – schedule a free demo today to find out more.
