In a world where we’re bombarded with digital messages all day, print marketing makes an immediate impact. In fact, print marketing can be extremely effective for attracting new customers or upselling existing ones. Plus, print marketing is a great way to create and promote awareness of your business by giving you a strong brand identity.
Part of the reason that print still works is that it sticks around. Unlike digital ads, emails or even phone calls, a printed piece is an actual, tangible item. It creates a level of connection that a banner ad cannot, especially with millennials: 90% of this coveted demographic says they think direct mail is reliable. Print marketing also has legs. It doesn’t have to be looked at right away; a well-designed piece is more likely to be set aside to be read later or even passed on to someone else. In fact, studies have shown that 42% of people at least scan their direct mail, and more than 50% actually want to receive mail from brands they are interested in. And a great majority – 70% — of Americans believe that mail is more personal than the internet.
What all this means is that for your business, printed marketing pieces are a great way to cut through the digital clutter and get customers to pay attention.
Real Green’s print marketing experts know this, and we know how to create effective campaigns and materials that will help you stand out above the competition. For more than 20 years, we’ve helped countless service industry companies reach more customers through print – and not just in summer’s busy season. Real Green has the right print marketing goods for any season.
Spring: Sell the Neighbors – and Upsell your Customers
Spring is when your business starts heating up, and it’s also a good time to start letting your customers’ neighbors know who’s responsible for their gorgeous lawns. Those are valuable leads: neighbors of happy customers are five times more likely to use you for their lawn care. That’s where Neighbor Production Postcards come in – the perfect way to go after this low-hanging fruit. Our low setup and production rates make this an affordable, easy solution.
Spring is also prime time to let your existing customers know that you can help them with mosquito and grub control. A well-done, well-timed upsell letter will get more customers signed up for more services, bringing in more revenue.
Summer: The Season of the Upsell
Your customers are happiest with your work in the summer. Their lawns are lush and green, their yards transformed into comfortable oases. This makes it the perfect upsell season. Now’s the time to remind them that they can keep everything looking gorgeous with aeration and overseeding – and that they can keep their families and pets safe and healthy with flea and tick control applications.
Fall: Get Set Up for Next Year
Your services might be winding down for the fall, but your business doesn’t have to. Sending out pre-pay letters now will set up your cash flow for the off-season and your customer list for the next year. Fall is also a good time to take stock of your other printed materials: Yard signs, lawn posting and regulatory signs, business forms, envelopes, leave-behind pieces like brochures or door hangers, etc. Make sure you have the inventory you need to hit the ground running when things get busy again!
Winter: Boost your Business in the Off Season with Targeted Direct Mail
Winter is the ideal time to go after new customers and get them signed up for spring and summer services. And targeted direct mail is an effective and affordable way to do it. This is especially true when it’s a data-driven, personalized campaign designed to reach households who are the most likely to connect with your business. Real Green’s Decile Marketing mailing list service will pinpoint the prospects you need to reach and find the specific customers who matter to your business by doing a deep dive into the demographics of your target market area.
It’s efficient – because you’re only sending to likely customers, rather than blanketing entire zip codes, you won’t waste money on needless printing or postage. And it’s effective – because you’re sending the right message to the customers who are ready to see it.
These are only a few of the ways Real Green can help your business with print marketing – there’s so much more we can do for you. Get in touch today to get started and find out more!